Client
Airbnb
Audience
Internationl masses; travel enthusiasts
Category
Branding design
This project is the last of my three years of my in design school. It is my final year major project. It focuses in the branding design and corporate identity.
The project cover a lot of ground when it comes to the touch points and deliverables of a brand. The brand expression is derived from the beauty of land travel and land travel only. Inspired by the iconic markings and detailing of lined contours from topographic maps, the brand motif is applied throughout the brand to creative consistency and a sense of identity. The materials and the colors used are also taken into consideration when it comes to the overall brand expression.
The brand is for traveling enthusiasts all around the world, looking for travel experiences i their very own caravan.
Caravade was made for the travellers to experience bespoke, authentic caravan travels throughout the world. Our caravans bring you to almost anywhere in the world. Come along with us on a road trip, where your caravan is your moving home. It is the perfect vehicle to travel any terrain with. Experience the convenience and warmth of a home when you travel in our very own caravans.
We provide custom caravans travels. Customise anything from the interior of the caravan, to your departure timings. Choose if you would like to engage our reliable tour guides or not.
We specialise in creating tours for small to medium sized travel groups as caravaning is best experienced with groups, be it your family or your friends where you share thrilling experiences with those you share the caravan with. The experience ensures that you and your loved ones are well taken care of, at the same time engages you with your surroundings as much as possible.
Your moving home (caravan) will be your gateway to some of the world’s most fascinating terrains, without the feeling that you have ever left the warmth, convenience and safety confines of your home.These intimate trips are built based our carefully planned routes, built on insights, experience and relationships of local travel partners who share our passion. Come with us on a journey where you share a common space with your fellow travellers, on a cavalcade around the world, where each time you open that caravan door, you get to experience something brand new.
Caravade branding design
Project
Synopsis
The motif is inspired by the contour lines found on topographical maps. Caravan travels are about land traveling, it only covers land travel. Thus the motifs is derived from the concept of contour lines, yet they are not accurate depictions of the actual land formations, rather design elements within the context of the brand.
Simple, elegant and visually stimulating.
Mood shots with the caravan for the brand. The photographs show the caravan being designed with the caravade motifs on the exterior of the caravan itself.
Subtle yet indicative of the style and personality of the brand. The logo is also expressed outside of the caravan.
This is the main direct mailer designed for the brand. The edm is to allow customers to know more about the brand. It is mailed to them in a grey textured paper. It contains information about the brand like the types of services that are offered and what the brand believes and trusts in.
Mock ups for the lanyard that will be utilised during any type of exhibition for the brand.
Photo prints are given out along with the direct mailer to show the potential experiences that our customers are exposed to.
These are labels that will be present at the merch stand tables. They have the price of the items. The short description shows the paradox of donating.
Notepad design for the note taking during trips.
Corporate letterhead for the brand's daily business purposes, along with envelope template.
Namecard design for the brand's corporate relations like day to day activities.
Custom made towel in the matching color of the Caravde brand, the Caravade blue. Comes with a matching zipper pouch for customers to contain their toiletries displayed in the caravan.
The packaging label design for the common toiletries that will be found in the caravan. It includes a shampoo, a bath wash, an antiseptic lotion, a moisturiser and a soft cotton facial towel.
They have the design motifs of all the the Caravade brand including the color and the style.
Reciept design for brand.
Ticket design to be used for ticket when registering for teh caravan tours.
Large format brochure in the form of a world map, showing where the brand can take people to. It covers the destinations and the features of our travel services like the transfers for the journeys.
A complete tax invoice for purchases
A magazine mock up of the advertisments that will appear for the Caravade brand. Advert space.
Commemorative badges designed for the Caravade brand, mainly for merchandising purposes
Mock up of prints of T shirts for the corporate purposes of Caravade.
A mock up for office graphics that would be in place when the office of Caravade is constructed.
A mock up of a facebook page that Caravade owns. Includes all the typical parts of a page including information of the brand and company.
Photos that are edited and curated, specially produced for the Caravde brand.
Luggage tag design that will be provided at check in counter for customers with baggage that they need to bring along.
Voucher design for sales and exchang of products during exhibitons and travels fares.
Postcards containing the phrases in which we believe in, "Caravan to anywhere you want" and "Caravan anytime you want" both in corresponding inveresed in terms of color.