Wheeler's Yard
Project
Synopsis
Wheeler’s Yard is combination brand, it is a bicycle atelier that has an in house cafe that is really popular. Nestled in the heart of a park connector in Balestier. This brand relies heavily on the aesthetics and its ambience to charm visitors. People go to Wheeler’s Yard to have a great time, chilling and spending quality time with them and their loved ones. Be it the cafe food or the large range of biking equipments and bikes.
This project is about creating new logo for the brand, something that will highlight what the brand is known for and what people think of when the brand is mentioned, The focus was turning the blue yard door of the warehouse into a logo as it is the strongest visual representation when it comes to the brand’s image and name.
Many people take photos in front of the door, using it as a backdrop.
The logo is inspired by the form and structure of the door. The colour is derived from the value of being dependable as a brand, as well as echoing the colour of the actual yard door.
Along with the rebranding, the mandatory set of stationary are also being redesigned to cater to the new identity
and look.
Client
Wheeler's Yard Pte Ltd
Audience
Cafe enthusiuasts
Category
Branding design
