Wheeler's Yard indentity guidelines (updated)
Project
Synopsis
Wheeler's Yard is one of the top destinations
for all cafe hopping enthusiasts in Singapore and it is one of the pioneer theme cafe. The brand, like other brands needs to have a realistic and appropriate guidelines when it comes to their logo.
This brand guideline is meant solely for the use of the logo. It is all about the logo and it's use. This brand guideline highlights the clearspace, the dimensions and the violations of the logo. It shows external the vendors what to do and what not to do.
The one that is designed here is an extension of the original phase of identity presented. Therefore this set is the one that covers all the aspects of the branding of Wheeler's Yard, from the logo to the typography, to the graphic and of course the applications.
Client
Wheeler's Yard
Audience
International masses
Category
Branding design
